Pop Shoes stores donate $47,500 to Leucan

$47,500 handed over to Leucan: lhe One Step Closer Together campaign for children with cancer and their families was a success

On October 27, the successful conclusion of the campaign took place Taking a step further, together, for children with cancer and their families with the MD Leucan Shaved Head Challenge, presented by approx, in collaboration with Pop Shoes, Go Sport and Skechers. With the culmination of the campaign, no less than $47,500 was donated to Leucan: "Our loyal customers took advantage of every opportunity to demonstrate their great generosity and support for children affected by pediatric cancer. We would like to highlight the work of our teams and thank them for their mobilization and commitment throughout this campaign. they are at the heart of this great success.", underlines André Côté, general manager of the Chaussures Pop and Go Sport banners.

Review the review of the 2021 campaign


An amount of $47,500 was donated to Leucan, more than $5,000 compared to last year. Marketing Director Claudie Laroche stirred up a wave of emotions when she unveiled the campaign's final result. 

A successful campaign!
The unveiling of the final amount of the campaign took place during a benefit dinner in Deschaillons-sur-Saint-Laurent, where the headquarters of the Chaussures Pop and Go Sport banners are located. Employees had gathered, in addition to store franchisees, Leucan families, representatives of the Skechers company as well as the director of major gifts and partnerships, Nord-du-Québec, Jacques Tremblay. The emotion was at its height when the huge check was unveiled, which announced more than $5,000 compared to last year. What a success!

Skechers, an important partner
As part of this campaign, which ran from September 9 to October 23, Pop Shoes and Go Sport challenged their customers and raised awareness of the Leucan cause. Throughout the month, several fundraising initiatives were offered to customers of Pop Shoes and Go Sport merchants, including the possibility of obtaining a Cocci-don for Leucan with a donation on the invoice. Also, $1 was donated to the Association for each Skechers brand product sold at these retailers. "When we were approached to team up with Pop Shoes and Go Sport for the Leucan campaign, we knew we were going to achieve great things.", explained Stephan Frisko, representing Skechers in Quebec, in front of the crowd a few minutes from revealing the final amount.

See products Skechers.


Stephan Frisko, representing Skechers in Québec. 

They took up the Leucan Shaved Head Challenge
In fact, some employees of Côté-Reco, the group behind the Pop Shoes and Go Sport stores, have even decided to go a step further by putting a bounty on their heads as a sign of solidarity with children with cancer. . It is with courage and determination that Ms. Johanne Simard, manager of Chaussures Pop and Go Sport in Chicoutimi, Mr. Jonathan Fortin, shoe designer for Chaussures Pop, and Ms. Claudia Tousignant, warehouse clerk, took up the Head Challenge. brilliantly shaved Leucan, raising together $4,964.25 for Leucan.



For more information on the Leucan Shaved Head Challenge, visit www.tetesrasees.com.

About Pop Shoes
The Quebec company, Chaussures Pop, is an expert in banner management and the distribution of shoes and clothing. With more than 37 years of manufacturing expertise in Canada, Pop Shoes makes it a point to offer families an approach based on quality products at competitive prices where honesty, respect and passion transcend values. of the company.

About Go Sport
Since 2011, Go Sport has become a benchmark in sports fashion. A retailer of both national and international brands, Go Sport also offers its customers major private and exclusive brands. The qualified staff of the banner is concerned to offer its customers a professional service focused on the needs of their customers.

About Leucan
Leucan has been committed for more than 40 years to supporting children with cancer and their families. In addition to supporting clinical research, the Association offers its member families distinctive and adapted services: accompaniment and emotional support, financial assistance, referral service, massage therapy, animation in the games room in hospitals, socio-recreational activities, awareness and accompaniment in schools, end of life and bereavement follow-up as well as the Leucan Information Centre.

About Skechers
Skechers develops and markets a diverse line of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company's collections are available in more than 180 countries and territories through department and specialty stores, and directly to consumers through digital stores and 4,355 physical retail stores owned by the Company and some thirds. The company manages its international business through a network of wholly owned subsidiaries, joint venture partners and distributors. The company manages its international business through a network of wholly owned subsidiaries, joint venture partners and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and Twitter.

MDRegistered trademark of Leucan inc.

-30-