Chaussures Pop donates $151,235 to the Enfant Soleil cause in 2025
Since 2022, the Chaussures Pop and Go Sport banners have joined forces to support the cause of Enfant Soleil. Year after year, this mobilization has turned into a true tradition, eagerly awaited by both teams and customers. In 2025, we are very proud to announce having donated an amount of $151,235 to the foundation — a result that reflects a constant and collective commitment.
A human and sincere mobilization
This amount would never have been possible without the valuable involvement of employees in each of our stores. From one end of Quebec to the other, our teams redoubled their efforts, creativity, and enthusiasm to raise awareness among their customers about the cause. Posters, events, colorful window displays, and personalized messages brought the campaign to life. And, above all, every interaction with a customer became an opportunity to talk about hope and generosity.
On the customers’ side, the response was just as touching. Every ticket sold for $12, every word of encouragement left at the register, every shared smile was part of a solidarity chain larger than life.
Four years of generosity: over $630,000 donated
Since the beginning of our partnership with Enfant Soleil, a total impressive amount of $632,316 has been donated to the foundation. A cumulative amount made possible thanks to the commitment of all our stores and the loyalty of our customers. Here is an overview of the evolution of donations:
Every dollar counts. Every ticket sold concretely helps improve the life of a sick child, to offer them better-adapted care, and to support their family through the challenges.
Why $12 makes all the difference
The price of a single ticket — $12 — may seem modest. But when multiplied by thousands of people who believe in a common cause, it becomes a true lever for change. These funds allow:
- to finance specialized medical equipment in pediatric hospitals in Quebec;
- to support research in pediatric health and intensive care;
- to create more humane and reassuring facilities in children’s hospitals.
Together, we help build a more accessible, equitable, and warm care network for vulnerable children and their families.
A highly visible campaign on the ground
A mobilized network
In each of our stores, the campaign comes to life. From windows covered with colorful figures to small posters at the register, as well as stickers and microphone messages, everything is set up to remind that this time of year is special. And this year again, the staff’s enthusiasm was palpable: spontaneous discussions with customers, social media shares, team challenges… The heart was definitely in it.
The highlight: Drummondville
Among the most committed branches, special mention goes to the Chaussures Pop / Go Sport store in Drummondville, led by Patrick Langlois. Thanks to exceptional mobilization, both from staff and customers, this store stood out provincially — it even managed to sell up to 2000 tickets during one campaign! A great example of what can be accomplished when a team deeply believes in a cause.
What motivates us: three founding values
Over the years, our commitment to Enfant Soleil has become much more than a simple fundraiser. It has turned into a true team driver. Three fundamental values guide this campaign every year:
Trust
We believe in the mission of Enfant Soleil, and we trust that every dollar donated helps improve lives right here in Quebec.
Solidarity
This campaign is a collective adventure. Employees, customers, partners… everyone plays a role. Together, we go further.
Compassion
Behind every ticket, there is a gesture of empathy. A thought for those children going through difficult times. A sincere desire to offer them a little respite.
Looking to the future
The year 2025 is not over yet, but we are already thinking about the 2026 edition. How to go even further? How to touch even more hearts? How to make this campaign an even more memorable moment in the year?
Ideas are on the table, and one thing is certain: our commitment to Enfant Soleil continues to grow, driven by the deep desire to make a difference.
A big thank you to all those who contributed, near or far. A small gesture from you makes a huge difference in a child’s life.
Also to read
- Enfant Soleil Campaign 2024: an inspiring mobilization
- Review of the 2023 edition of the Enfant Soleil campaign
Learn more about Enfant Soleil
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