Since 2022, the POP Shoes and GO Sport banners have joined forces to support the cause of Enfant Soleil. Year after year, this mobilization has become a true tradition, eagerly anticipated by both teams and customers. In 2025, we are proud to announce that we have donated a total of $151,235 to the foundation — a result that reflects a constant and collective commitment.
A heartfelt and genuine mobilization
This amount would never have been possible without the valuable involvement of employees in each of our stores. From one end of Quebec to the other, our teams doubled their efforts, creativity, and enthusiasm to raise awareness among their customers about the cause. Posters, events, colorful window displays, and personalized messages brought the campaign to life. And, above all, every interaction with a customer became an opportunity to talk about hope and generosity.
On the customers’ side, the response was just as touching. Every ticket sold for $12, every word of encouragement left at the register, every shared smile was part of a solidarity chain larger than life.
Four years of generosity: over $630,000 donated
Since the beginning of our partnership with Enfant Soleil, an impressive total of $632,316 has been donated to the foundation. This cumulative amount was made possible thanks to the commitment of all our stores and the loyalty of our customers. Here is an overview of the donation progress:
Every dollar counts. Every ticket sold concretely helps improve the life of a sick child, offers better-adapted care, and supports their family through difficult times.
Why $12 makes all the difference
The price of a single ticket — $12 — may seem modest. But when multiplied by thousands of people who believe in a common cause, it becomes a true lever for change. These funds allow:
- the financing of specialized medical equipment in Quebec’s pediatric hospitals;
- support for pediatric health research and intensive care;
- the creation of more humane and reassuring environments in children’s hospitals.
Together, we help build a more accessible, equitable, and warm care network for vulnerable children and their families.
A highly visible campaign on the ground
A mobilized network
In each of our stores, the campaign comes to life. From windows covered with colorful figures to small posters at the register, as well as stickers and microphone announcements, everything is set up to remind that this time of year is special. And once again this year, the staff’s enthusiasm was palpable: spontaneous conversations with customers, social media shares, team challenges… The heart was definitely in it.
The highlight: Drummondville
Among the most committed branches, special mention goes to the POP Shoes / GO Sport store in Drummondville, led by Patrick Langlois. Thanks to exceptional mobilization from both staff and customers, this store stood out provincially — it even managed to sell up to 2000 tickets during one campaign! A great example of what can be achieved when a team truly believes in a cause.
What drives us: three core values
Over the years, our commitment to Enfant Soleil has become much more than just a fundraiser. It has turned into a true team motivator. Three fundamental values guide this campaign every year:
Trust
We believe in the mission of Enfant Soleil, and we trust that every dollar donated helps improve lives right here in Quebec.
Solidarity
This campaign is a collective adventure. Employees, customers, partners… everyone plays a role. Together, we go further.
Compassion
Behind every ticket is a gesture of empathy. A thought for the children going through difficult times. A sincere desire to offer them a bit of relief.
Looking ahead
The year 2025 is not over yet, but we are already thinking about the 2026 edition. How can we go even further? How can we touch even more hearts? How can we make this campaign an even more memorable moment of the year?
Ideas are on the table, and one thing is certain: our commitment to Enfant Soleil continues to grow, driven by the deep desire to make a difference.
A big thank you to everyone who contributed, near or far. A small gesture from you makes a huge difference in a child’s life.
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